Top U.S. Attraction
#1 Top Attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do.
License the Empire State Building’s iconic name and image for approved promotional and advertising use. Submit your request to explore opportunities that align with our brand standards, with licensing terms based on scope, reach, and timing.
Please Note: This is NOT the Lighting Application. If you are interested in lighting the Empire State Building, please use this form.
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ESB licensing grants your brand the right to use the Empire State Building's name, image, and likeness — one of the most recognized in the world.
Licensed use of the Empire State Building can be applied across a wide range of formats, like media, merchandise, apparel, souvenirs, and more.
Please include a description of how you plan to use our name or image, your desired term length, your distribution and promotional plan, and your contact information.
Our team reviews all licensing inquiries within 2-4 business days.
Licensing allows brands to use ESB's name, image, and likeness on their own assets. Partnerships are activations — opportunities where the Empire State Building serves as the platform and our global audience becomes yours. This includes in-building experiences, sponsored content, stunts, and more.
Fill out our partnerships or licensing form on our website, or reach out directly at partnerships@esbnyc.com. We will be in touch within 2–4 business days.
Any brand is welcome to submit a partnership or licensing inquiry. If you have a concept in mind, we would love to hear from you.
We partner with brands that are passionate about unique, engaging activations and whose values align with ours. If you are ready to do something memorable at the "World's Most Famous Building," we'd love to connect.
Millions visit the Empire State Building each year for breathtaking NYC skyline views, which make it one of the world’s top attractions.
Top U.S. Attraction
#1 Top Attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do.
Top NYC Attraction
#1 Top Attraction in NYC for five consecutive years.
60K+ Five-Star Ratings
More than 60,000 five-star reviews from visitors around the world.